The following link will lead you to a video clip that shows why measurement is important in everyday life. This SOL touches on almost every Math Standards (4.7). The video begins by explaining what the different types of measurements there are. Afterwards it begins to explain to students how people measured things in the past. It then shows students how we changed those measurements and what measurements we use now. Not only this but it also gives students equivalent measurements throughout the video. It also shows students how you would calculate these equivalent measurements. This is a great video because it covers so many different areas in measurement, while also explaining the differences between the metric and standard systems.